UX Design Course Project
E-commerce Checkout Optimization
January 2024
UX Designer
Product Designer
E-commerceCheckoutConversion OptimizationUser Research
Project Journey
Click on any card below to explore that part of the project in detail
Project Overview
→
Problem & Research
→
Solution & Design
→
Impact & Results
→
Project Overview
Redesigned the checkout flow for a major e-commerce platform, reducing cart abandonment by 23% and increasing conversion rates.
Duration
4 weeks
Role
UX Designer
Tools
Figma, Miro
Team
Individual Project
Project Goals
Design a coffee app
Problem & Research
Problem Statement
Understanding the challenge through research and user insights.
Research Methods
- User interviews
- Competitive analysis
- Journey mapping
- Survey research
Key Insights
- Users feel overwhelmed by choices
- Need for personalized recommendations
- Emotional connection missing
Solution & Design Process
Solution Concept
Design solution approach
Key Features
- Feature 1
- Feature 2
- Feature 3
- Feature 4
Design Process
- Research
- Wireframing
- Prototyping
- Testing
Impact & Reflection
Key Metrics
Quantitative results from user testing and feedback
Reflection
This project taught us about the importance of user-centered design and data-driven decision making.
Next Steps
- Further testing
- Feature expansion
- User feedback integration
- Performance optimization