Curriculum Vitae
Data-driven UX/Product Designer specializing in measurable design
Azin Ghasemi
Data-Driven UX/Product Designer
Portfolio
azinmagazin.deProfessional Summary
Data-driven UX/Product Designer with Computer Science and Data Analytics background. I combine research, experimentation, and data analysis to design measurable, human-centered experiences. Skilled in usability testing, A/B experiments, and scalable design systems using Python, SQL, and analytics tools.
Work Experience
Freelance Product Designer
Berlin / Remote
Berlin, Germany
- Consulted FinTech, EdTech, and SaaS startups on UX strategy and product optimization.
- Increased onboarding completion +28% and reduced support tickets –35% through redesign and IA improvements.
- Built 120-component design system, cutting delivery time –25%. Analyzed behavioral data using Python and SQL.
Product Designer
Conar Design Studio
Tehran, Iran
- Improved trial-to-paid conversion +17% through pricing page A/B tests and B2B dashboard discovery.
- Created reusable design system and style guide ensuring cross-product consistency.
UX Designer
Jibit (FinTech)
Tehran, Iran
- Increased NPS +25% and landing page conversion +20% through UX redesign and usability testing.
UI/UX Designer
SIBVAS (R&D)
Tehran, Iran
- Reduced churn –15% through UX evaluation. Designed localized Android TV interface.
Selected Projects
Product Design Lead
Mangro.io Creator Marketplace
Berlin, Germany
- Designed and launched MVP for creator marketplace; validated with 150 users using metrics tracking in Python and Amplitude.
- Achieved 30% higher engagement through data-informed design iterations and user feedback integration.
- Built scalable design-token system for cross-platform design consistency and efficient development.
- Integrated analytics and user feedback loops to continuously improve product experience.
Product Designer
Podcast Platform UX Redesign
Remote
- Delivered UX strategies and prototypes that led to +40% content downloads and +12% active users.
- Conducted A/B testing and usability sessions to refine engagement flows and user experience.
- Built design systems with tokens and variables, reducing development hand-off time by 25%.
Product Designer
FinTech Wallet Experience
Tehran, Iran
- Redesigned onboarding and wallet experience resulting in NPS +25% and reduced churn.
- Collaborated with product and data teams using SQL & Mixpanel for behavior insights.
- Prototyped and tested landing flows, improving downloads by 20%.
Education
Data Analytics, M.Sc.
Berlin School of Business & Innovation
Berlin, Germany
- Focus on data interpretation, usability metrics, and product optimization.
Computer Engineering, B.E.
Azad University, Tehran South
Tehran, Iran
- Foundation in human–computer interaction and software systems.
Skills
Research
Usability Testing · A/B Testing · Interviews · Metrics Definition
Design
Wireframing · Prototyping · Design Systems · Design Tokens · IA
Data & Analytics
Python (Pandas · Spark) · SQL · GA4 · Mixpanel · Amplitude
Collaboration
Agile · Lean UX · Developer Handoff · Workshop Facilitation
Tools & Stack
Design & Prototyping
Figma (Design Systems · Variables) · Framer · Protopie
Research & Testing
Maze · Lookback · Hotjar · GA4 · Mixpanel · HTML/CSS prototypes
Data & Analysis
Python (Pandas · Spark) · SQL · Amplitude · A/B Testing
Collaboration & Delivery
Notion · Miro · Jira · GitHub · Storybook
Certifications
User Research – Methods and Best Practices
Interaction Design Foundation
Online • 2021
A/B Testing
Interaction Design Foundation
Online • 2021
Languages
English
Fluent
German
Intermediate
Persian
Native